A builder website should get you called. Not fill a page.
Builder, electrician, joiner, painter: on a job worth several thousand euros, a site that proves nothing loses to the first competitor who shows their work.
People type “electrician” or “roofer”, rarely “building tradesperson”. A catch-all page reassures nobody on a job: they want a trade, an area, a proof.
- FAQ visible
- 29/117
- Reviews on the site
- 59/102
- City in the main heading
- 96/129
Sound familiar?
- People type “electrician” or “roofer”, rarely “building trades”. Google does too.
- A page that mixes everything reassures nobody on a job. The quote goes to whoever looks specialised.
What we observed among builders
Of the builders observed (all cities in the corpus), only 29 of 117 offer an FAQ. The local sample is too thin for a city figure: we cite the trade.
29/117 observed · 25 %
Of the builders observed (all cities in the corpus), only 59 of 102 display a customer review. The local sample is too thin for a city figure: we cite the trade.
59/102 observed · 58 %
Of the builders observed (all cities in the corpus), 96 of 129 name the city in the main heading. The local sample is too thin for a city figure: we cite the trade.
96/129 observed · 74 %
Of the builders observed (all cities in the corpus), 92 of 115 have a visible form. The local sample is too thin for a city figure: we cite the trade.
92/115 observed · 80 %
Figures for the trade, all cities in the corpus. The local sample was too thin for a city figure. Source: Lancement Local study, 1500 sites, 2026-08-17. Empty ≠ absent.
Mixing two trades in the same H1 loses both searches. The French site now splits them; this English page still covers the building-trade hub.
What the site must do
Electrician, roofer: it is no longer the same site. Pick your trade — the price grid is not here.
A building tradesperson does not need a catch-all page. The prospect is searching for a specific trade.
- A precise trade
- Service area
- Job proof
- Contact
From observation to the website
Mixing two trades in the same H1 loses both searches. The French site now splits them; this English page still covers the building-trade hub.
A building tradesperson does not need a catch-all page. The prospect is searching for a specific trade.
We start with a short brief, a first version and a launch, then we edit every month. How we work is on how it works. Figures come from the 1,500-site study. Packs stay on /en/pricing.
Structure preview for a builder
You get a first page structure (what must appear, in what order), written for a builder. No price, no commitment.
Frequently asked questions
Will my work be well showcased?+
Yes, it's central for the trades: the vast majority of electricians and roofers we audited show no customer review at all. A before/after gallery makes the difference at a glance.
Can I display my certifications (RGE, 10-year warranty...)?+
Yes, and you should: these guarantees and labels remove hesitation before a customer even asks for a quote.
Can the site cover several trades?+
Yes — masonry, electrical, plumbing, painting: we structure the site so each service is clear, rather than a vague list that tells nobody anything specific.
How does a customer reach me from the site?+
Through a quote request form or a direct call, your choice. No complicated funnel — the goal is for a customer in a hurry to reach you in under 30 seconds.