Study of 163 landscapers observed

A landscaper website should get you called. Not fill a page.

A garden sells through the eyes, not through words. Without an online gallery of past work, there's no convincing anyone to trust you with their outdoor space for the season.

A garden sells with the eyes. Someone preparing the season wants to see jobs, not copy about “the art of plants”. If they find no photos, no towns, no form, they ask the first landscaper who put them online.

FAQ visible
35/147
Reviews on the site
55/130
Form visible
56/121

Sound familiar?

  • Someone is preparing the season and wants gardens, not a paragraph on “the art of plants”. Three blurry photos, they close.
  • You work 20 km out: if it is not written, Google will not offer you. The request goes to whoever listed the towns.
  • Winter maintenance exists, but the site only talks about spring. Six months of invisible demand.

What we observed among landscapers

  • Of the landscapers observed (all cities in the corpus), only 35 of 147 offer an FAQ. The local sample is too thin for a city figure: we cite the trade.

    35/147 observed · 24 %

  • Of the landscapers observed (all cities in the corpus), only 55 of 130 display a customer review. The local sample is too thin for a city figure: we cite the trade.

    55/130 observed · 42 %

  • Of the landscapers observed (all cities in the corpus), 56 of 121 have a visible form. The local sample is too thin for a city figure: we cite the trade.

    56/121 observed · 46 %

  • Of the landscapers observed (all cities in the corpus), 96 of 158 name the city in the main heading. The local sample is too thin for a city figure: we cite the trade.

    96/158 observed · 61 %

Figures for the trade, all cities in the corpus. The local sample was too thin for a city figure. Source: Lancement Local study, 1500 sites, 2026-08-17. Empty ≠ absent.

Garden searches spike in spring, but the choice is prepared earlier. A site that shows local jobs — and the area — catches demand before the first call.

What the site must do

A garden sells with the eyes. The site should show your work and your towns, not a generic brochure. The quote comes after the proof.

Before/after gallery, services (design, maintenance, pruning), towns you cover. Also say what you do off-season: winter maintenance exists, even if many competitors only talk about spring.

  • Project gallery
  • Design / maintenance / pruning
  • Towns covered
  • Quote form
Method

From observation to the website

Garden searches spike in spring, but the choice is prepared earlier. A site that shows local jobs — and the area — catches demand before the first call.

Before/after gallery, services (design, maintenance, pruning), towns you cover. Also say what you do off-season: winter maintenance exists, even if many competitors only talk about spring.

We start with a short brief, a first version and a launch, then we edit every month. How we work is on how it works. Figures come from the 1,500-site study. Packs stay on /en/pricing.

Free · within 48 hours · not a quote

Structure preview for a landscaper

You get a first page structure (what must appear, in what order), written for a landscaper. No price, no commitment.

FAQ

Frequently asked questions

Will the site showcase my garden photos?+

That's the whole point: the vast majority of landscapers we audited have neither a gallery nor reviews online. We showcase your work in a polished gallery that makes people want to hire you.

Can I adapt the site by season?+

Yes, your monthly included changes let you adjust your offers (upkeep, planting...) through the year — not a site frozen in spring that still talks about autumn pruning in November.

Does the site help me find customers in the off-season?+

That's actually one of its strengths: a site that stays active year-round captures prep-stage searches (design, early quotes) even when outdoor jobs slow down.

Can I list prices or example quotes?+

Yes, if you'd like — an indicative range reassures visitors and filters out over-budget requests before the first contact.