A independent professional website should get you called. Not fill a page.
Lawyer, therapist, consultant, physio: before a first appointment, a client searches your name on Google. What they find there — or don't — decides whether they call.
A law firm and a dental practice do not belong in the same headline. The rules of communication are not the same, nor is booking. We split them on the French site.
- FAQ visible
- 40/417
- Reviews on the site
- 65/400
- Form visible
- 123/373
Sound familiar?
- A law firm and a dental practice do not belong in the same title. Neither does the visitor.
- The communication rules are not the same. A single page flattens all three.
What we observed among independent professionals
Of the independent professionals observed (all cities in the corpus), only 40 of 417 offer an FAQ. The local sample is too thin for a city figure: we cite the trade.
40/417 observed · 10 %
Of the independent professionals observed (all cities in the corpus), only 65 of 400 display a customer review. The local sample is too thin for a city figure: we cite the trade.
65/400 observed · 16 %
Of the independent professionals observed (all cities in the corpus), 123 of 373 have a visible form. The local sample is too thin for a city figure: we cite the trade.
123/373 observed · 33 %
Of the independent professionals observed (all cities in the corpus), 191 of 455 name the city in the main heading. The local sample is too thin for a city figure: we cite the trade.
191/455 observed · 42 %
Figures for the trade, all cities in the corpus. The local sample was too thin for a city figure. Source: Lancement Local study, 1500 sites, 2026-08-17. Empty ≠ absent.
“Liberal profession” is not a search. Lawyer, dentist, physio are. Each page has its vocabulary, its legal notices, its button.
What the site must do
Lawyer, dentist, physio: three practices, three pages. We no longer put them in the same H1.
A prospect types a profession. The site should answer that one, not “liberal profession”.
- A precise profession
- A way to get in touch
- Access
- Legal notices
From observation to the website
“Liberal profession” is not a search. Lawyer, dentist, physio are. Each page has its vocabulary, its legal notices, its button.
A prospect types a profession. The site should answer that one, not “liberal profession”.
We start with a short brief, a first version and a launch, then we edit every month. How we work is on how it works. Figures come from the 1,500-site study. Packs stay on /en/pricing.
Structure preview for an independent professional
You get a first page structure (what must appear, in what order), written for an independent professional. No price, no commitment.
independent professional near you
- independent professional in Paris
- independent professional in Lyon
- independent professional in Marseille
- independent professional in Bordeaux
- independent professional in Clermont-Ferrand
- independent professional in Toulouse
- independent professional in Nice
- independent professional in Nantes
- independent professional in Montpellier
- independent professional in Strasbourg
- independent professional in Lille
- independent professional in Rennes
- independent professional in Reims
Frequently asked questions
Will the site build trust with my patients/clients?+
That's the goal — and a real differentiator: in our study, most firms show neither reviews nor an FAQ. A clean design and a clear presentation of your expertise fill that gap.
Will my information stay up to date?+
Yes. Hours, contact details, services: your included changes let you keep everything current easily, without depending on a webmaster.
Does the site respect my profession's communication rules?+
We adapt the tone to your field (health, law, consulting...): a factual presentation of your background and services, no overselling or repurposed testimonials. If your professional body has specific rules, tell us at the brief stage.
Can clients book an appointment directly online?+
Yes, via a button to your existing solution (Doctolib and equivalents) or a simple request form, depending on your plan.