A restaurant website should get you called. Not fill a page.
Before booking, people check the menu, the photos and the reviews in three clicks. A vague or missing site, and the table fills up next door.
Before booking, people check the menu, the photos and the hours. Three taps. If the site is vague, out of season, or has no way to book, the table fills next door.
- FAQ visible
- 6/92
- City in the main heading
- 47/145
- Reviews on the site
- 30/87
Sound familiar?
- Lunchtime, someone wants a table in the neighbourhood. They have 20 seconds. A 2024 menu, and they leave.
- The photos are nice but dated. The menu has changed. They book elsewhere without telling you.
- Reviews live on Google. Your page shows none. You get nothing from them at the moment of choice.
What we observed among restaurants
Of the restaurants observed (all cities in the corpus), only 6 of 92 offer an FAQ. The local sample is too thin for a city figure: we cite the trade.
6/92 observed · 7 %
Of the restaurants observed (all cities in the corpus), 47 of 145 name the city in the main heading. The local sample is too thin for a city figure: we cite the trade.
47/145 observed · 32 %
Of the restaurants observed (all cities in the corpus), only 30 of 87 display a customer review. The local sample is too thin for a city figure: we cite the trade.
30/87 observed · 34 %
Of the restaurants observed (all cities in the corpus), 31 of 74 have a visible form. The local sample is too thin for a city figure: we cite the trade.
31/74 observed · 42 %
Figures for the trade, all cities in the corpus. The local sample was too thin for a city figure. Source: Lancement Local study, 1500 sites, 2026-08-17. Empty ≠ absent.
Many restaurant sites we read talk about atmosphere. Few show an up-to-date menu. Visitors do not take your word for it: they want the dish, the hours, the button.
What the site must do
A restaurant site is for booking, seeing the menu and the hours. Not for “generating leads”. Lunch is decided in twenty seconds.
Before they call, they want the menu, a photo, the hours and a way to book. If that is missing, TheFork has already won. Put the essentials above the fold.
- Up-to-date menu
- Hours and access
- Food photos
- Booking or phone
From observation to the website
Many restaurant sites we read talk about atmosphere. Few show an up-to-date menu. Visitors do not take your word for it: they want the dish, the hours, the button.
Before they call, they want the menu, a photo, the hours and a way to book. If that is missing, TheFork has already won. Put the essentials above the fold.
We start with a short brief, a first version and a launch, then we edit every month. How we work is on how it works. Figures come from the 1,500-site study. Packs stay on /en/pricing.
Structure preview for a restaurant
You get a first page structure (what must appear, in what order), written for a restaurant. No price, no commitment.
restaurant near you
Frequently asked questions
Can I update my menu easily?+
Yes. Send us your changes and we update the menu as part of your monthly included changes — no menu frozen since opening day.
Does the site work well on mobile?+
It has to — almost all your customers check you on their phone between noon and two. The site is built mobile-first, not adapted afterwards.
Can I keep my current booking system (Zenchef, TheFork...)?+
Yes, we integrate it into the site rather than replacing it. The goal isn't to rebuild everything — just to make your existing tool visible from a page under your own name.
Will my Google and TripAdvisor reviews show on the site?+
Yes — that's exactly the weak spot we found in most of the restaurants we audited. Your reviews are surfaced on your own site, not buried on a third-party platform.